Consuming Kids. Q&A

Consuming Kids

  1. How have children’s purchasing power and influence increased and why?
  2. Their uncanny ability to sway adults into buying them things has increased as well as the number in demographics. Market interests have focused on children due to the impact of the money given and earned by kids today. Marketers study children’s interests and thought so that they can attract and glamorize children, as well as corrupt them. They are deliberately finding ways to increase a child’s desire over an item and entice them into continually asking parents for particular products.
  3. How have new technologies like the internet, ipods, cellphones, and 24-hour children’s TV programming made children more available and vulnerable to commercial messages?
  4. When taking into account that children now believe that they are defined by an item or technologies. We can clearly establish how kids might feel the need to identify with them. They are so used to comparing and relating themselves and their lives on TV or music or cellphones that they are now unable to live without them.
  5. According to the film, how does marketing to children today differ from the 50s, 60s and 70s? Can you think of other ways it may have changed?
  6. The things that sets modern times to the past would be the prices. Prices for items have significantly went up in both value on commodity since the 50s, 60s and 70s. The advertisement directed towards children at the time was limited and we lived more in a take what we need as opposed to what we want kind of society. In other ways I believe that the level of manipulation has forever changed the behavior of children and people in general. Children are so used to getting the things that they want; video games, cell phones, computers that they’ve forgotten what’s really important in a childhood like playing outside with neighbors and having imaginary friends…that sort of thing. I think society really enables kids in growing up too fast.
  7. What do you think it is about kids, specifically, that makes them such a ripe demographic for marketers?
  8. I think it has a lot to do with how kids aren’t fully developed yet. They don’t really know who they are, what they like or the things that they want. They grow out of things and get excited about the newest toy. It’s easy for marketers to make a profit off of said behavior because they are always wanting to try something else. They are able to establish relationships with the fascination of action figures and dolls that were once characters in a movie or a cartoon show.
  9. According to the film, and your own understanding of this phenomenon, what factors have contributed to the increasing commercialization of our schools? How do you think the presence of advertising in schools relates to the overall mission of public education?
  10. Schools rely on marketing to get kids to continually buy things that they don’t really need; school lunches, vending machines, and fiedltrips dedicated to influence kids to continuously buy things. This way of teaching children serves as a negative one that stems all the way back to home and makes them believe that there things that they need to have rather then they want to have.
  11. What  types of values are being sold to children in commercial culture? What role do you think marketing has played in shaping children’s values and aspirations?
  12. “You are what you have or you are what you buy”. If you don’t have it then you are worth less then someone who does. Material things equals happiness and you identify with your objects such as a cell phone or a video game. I believe that these tactics have played  a huge role on a child’s behavior, self-esteem and the overall way that they carry themselves.
  13. Are the values and messages that marketers tend to push at odds with the kinds of values we expect parents to instill in kids? Do you think this might make parents’ job more difficult? Might it complicate the common claim that it’s up to parents—and nobody else—to make sure kids are looked after and cared for as much as possible? Explain.
  14. The things that marketers are instilling in children is clouding children’s ability to listen and respect their parents words. I think this does make the parent’s job raising children a lot more difficult because you want to protect them. And yet somehow your left feeling guilty because society has also instilled in their minds that by not giving their child everything that they simply don’t care enough. I don’t think this is something that can really be prevented by parents. To an extent yes. They can refrain them from playing video games and take away their cell phone at home and try to get them to play outside and to be open minded of their surroundings, but nothing is stopping a child from going over to their friend’s house and being corrupted by media and technologies over there.
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